Sharpen Your Business with New Twitter Lists

Twitter was once a powerful giant in the social media marketing world. Wait a minuted. It still is! Who would have foreseen that it could become even more powerful? That it has surely done. One of the coolest features you’ll find on your Twitter profile now is the list feature. When I first seen it, I was like ok… what am I supposed to do with this thing? But it is actually very neat and there so many ways your business can use Twitter lists. If you haven’t been using Twitter marketing for your business, then you have not been using social media marketing to its fullest potential. Every business should be taking advantage of the many things that you can do with Twitter! The new Twitter lists are a nice little power house built right in to Twitter. Here’s a quick little run down of what Twitter lists let you do…

They let you:

• Create targeted lists of Twitter users
• Make your  list public for anyone to see or keep it hidden by making it private
• Recommend people on your lists to others
• Follow other users without actually following them

Create targeted lists

You can create a list that has just your buddies from the gym. That probably wouldn’t be too helpful for your business, though, would it? Well, you can create lists based on age or gender or location. Now we’re getting warmer. But let’s say you run a business that sells eco-friendly home accessories and decorations. Search out Twitter users who have tweeted how they love green products, have recently bought an eco-friendly bath rug, or are avid home decoration shoppers. Create a list of these users. Do you think that may be of any use to your business?  Of course it would!

Private and Public Lists

Being able to make Twitter lists private is awesome for businesses. Why? You can easily add all of your competitors into a competitors list. Remember, that you don’t have to follow each user in order for them to be on your list. Make this list private. Now you have your own little peeping hole into your competitors behavior. What are they doing on Twitter that you aren’t? How are they interacting with their followers? Are they running contests? Are they using Twitter as a means for customer support? By creating a competitors list of competitors who are doing extremely well with their business, you can spot things that you maybe wouldn’t have ever known about otherwise. And guess what? They’ll never know you’re watching.