How a Pest Management Company integrates Social Media

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JP McHale Pest Management is one of the top pest control companies in New York and Connecticut.  We are a family run pest management company that is located in Buchanan, New York.  Through our integrated pest management, we use the most effective and eco-friendly materials when treating pest issues.  Please visit our website or contact us if you have any question or would like to know more about our services.

Here at JP McHale Pest Management, we integrate social media marketing via blogs, Facebook, and Twitter.  Our goal is to generate more traffic to our website and to reach out to other pest control companies and people in our community.  Every company has a website, but not every company utilizes the opportunities on the internet to drive traffic to their website.  Here at JP McHale’s, we use the following techniques to generate more traffic and exposure to our website:

Blog:

In addition to our pest control website that explains our services, we have a blog where people are informed of pests in the local and nationwide news.  We will occasionally post funny pictures or videos related to pests to give the readers a little laugh.  This blog helps people understand more about pests; how they act, what environments they are found in, and why they behave the way they do.  For example, if suddenly there was an outbreak of a certain pest, we can inform the readers of it right away, unlike a normal website. Through the blog we can interact with other pest control companies.  By posting our RSS feed, people can be notified of our updates.  We can exchange information with other pest companies to expand our knowledge on pests, and the interaction also give us link exchanges that boosts up our page rank with Google.

Twitter:

Twitter connects people worldwide in a matter of seconds, which produces a lot of opportunity for many people to be in contact with us.  JP McHale follows people in our service area and other pest control companies.  We organize our followers through TweetDeck.  TweetDeck not only allows us to organize our followers, but we can single out tweets with specific words, such as “carpenter ants” or “termites”.  By doing this, we can tweet at people who ask a question or are curious about a certain kind of pest, to which we can answer.  We will also post a link to our blog post when we publish a new story.

Facebook:

Facebook is the new craze from people in high school, to people in retirement homes.  Everyone’s on it.  JP McHale has a page that enables people to “Like” us.  When people “Like” us, we will come up in their newsfeed whenever we post something on our page.  Again, went we post a new blog entry, we can link back to our blog through the Facebook page.  Unlike Twitter, we can post photo albums to our Facebook page.  The albums we current have are pictures from the field, how to identify you weeds, and how to identify summer pests.  This enables users to learn about our company in a casual and friendly way.

There are many other social media sites that companies can use to increase traffic to your site. We feel these are the most beneficial sites to drive traffic to our website.

Sharpen Your Business with New Twitter Lists

Twitter was once a powerful giant in the social media marketing world. Wait a minuted. It still is! Who would have foreseen that it could become even more powerful? That it has surely done. One of the coolest features you’ll find on your Twitter profile now is the list feature. When I first seen it, I was like ok… what am I supposed to do with this thing? But it is actually very neat and there so many ways your business can use Twitter lists. If you haven’t been using Twitter marketing for your business, then you have not been using social media marketing to its fullest potential. Every business should be taking advantage of the many things that you can do with Twitter! The new Twitter lists are a nice little power house built right in to Twitter. Here’s a quick little run down of what Twitter lists let you do…

They let you:

• Create targeted lists of Twitter users
• Make your  list public for anyone to see or keep it hidden by making it private
• Recommend people on your lists to others
• Follow other users without actually following them

Create targeted lists

You can create a list that has just your buddies from the gym. That probably wouldn’t be too helpful for your business, though, would it? Well, you can create lists based on age or gender or location. Now we’re getting warmer. But let’s say you run a business that sells eco-friendly home accessories and decorations. Search out Twitter users who have tweeted how they love green products, have recently bought an eco-friendly bath rug, or are avid home decoration shoppers. Create a list of these users. Do you think that may be of any use to your business?  Of course it would!

Private and Public Lists

Being able to make Twitter lists private is awesome for businesses. Why? You can easily add all of your competitors into a competitors list. Remember, that you don’t have to follow each user in order for them to be on your list. Make this list private. Now you have your own little peeping hole into your competitors behavior. What are they doing on Twitter that you aren’t? How are they interacting with their followers? Are they running contests? Are they using Twitter as a means for customer support? By creating a competitors list of competitors who are doing extremely well with their business, you can spot things that you maybe wouldn’t have ever known about otherwise. And guess what? They’ll never know you’re watching.