3 Ways You Should be Promoting Your Facebook Page

So you finally broke down and got yourself a snazzy Facebook page made. It’s been a long time coming and you’re pretty excited. But now what? It isn’t going to do you or your business much good if no one sees it, now is it? You know you should practice what you preach – and trust me, someday soon when I gather a little more time I’ll be putting these to use, as well!

Facebook Promotion #1 – Videos

Everyone knows video is hot. So what can be hotter than a video that you load on your Facebook page that has the “Like” feature embedded right into your video? Give your readers some valuable content and a video like this can dramatically increase your fans – or, umm “likers” Your video has a clear and direct call to action right in the corner. So start creating some kick-ass videos, whether they’re funny, informational or simply entertaining and start posting them. You can put them directly on your fan page. You can also put them elsewhere, like on your site, and link it to your fan page. It will have a watermark logo that takes your visitors to the video on your fan page. The video on your fan page will then have the “Like” button in the corner of the video when their cursor is over the video.

Fan (Likers) Incentives

Give people an incentive to “Like” your Facebook page. One way to do this is with Payvment. Using this cool tool you can create an instant fan discount. It’s also especially handy for creating a store front right within Facebook. Add as many or as little products as you want! Want see an example? Molly Sims has a very attractive storefront. A more basic one can be found on Vanity Shoes.

Email Signatures

How many emails do you send on an average day? If you aren’t including your Facebook fan page in your signature you are missing an opportunity to get your page in front of eyeballs with each and every email. There are two great services you can use for doing this, both of which are free and add a little pizzazz to your signatures.

The first is DOOID. With DOOID you sign up and input your chosen social profiles, websites, contact information and messenger ID’s. Include as little or as much as you want (and they have tons of social sites to choose from). You can choose which information is public and which ones aren’t. Then use the email signature feature to create your badge, which is pretty smooth looking I must say. There are several looks to choose from (more if you upgrade, which is very cheap). Then all you do is paste the code into your email (follow the directions for your email provider). I’ve been using it for a few months and LOVE it. But I do have to say… I updated it and have since not been able to get it work.

Secondly, there is Wise Stamp. This one is a plugin that you use in your browser that automatically embeds itself into your email program. You can customize it with colors, images, fonts, etc… to get the look that you like. I played with it but the link I had wasn’t working. I’m sure it’s something I was doing wrong, though. I’ll probably play with it some more and see if I can’t get it to work some time soon. **Possibly something wrong with my Yahoo email or something, as DOOID was working fine and now I can’t get it to work. Also, when putting an image URL into the plain signature feature of Yahoo signatures itself doesn’t produce the image – just the URL. So… I don’t know right now.