How a Pest Management Company integrates Social Media

Think there’s no place for your company in social media? Think again! Here at JP McHale Pest Management, we integrate social media marketing via blogs, Facebook, and Twitter. Our goal is to generate more traffic to our website and to reach out to other pest control companies and people in our community. Every company has a website, but not every company utilizes the opportunities on the internet to drive traffic to their website. Here at JP McHale’s, we use the following techniques to generate more traffic and exposure to our website:

Blog:
In addition to our pest control website that explains our services, we have a blog where people are informed of pests in the local and nationwide news. We will occasionally post funny pictures or videos related to pests to give the readers a little laugh. This blog helps people understand more about pests; how they act, what environments they are found in, and why they behave the way they do. For example, if suddenly there was an outbreak of a certain pest, we can inform the readers of it right away, unlike a normal website. Through the blog we can interact with other pest control companies. By posting our RSS feed, people can be notified of our updates. We can exchange information with other pest companies to expand our knowledge on pests, and the interaction also give us link exchanges that boosts up our page rank with Google.

Twitter:
Twitter connects people worldwide in a matter of seconds, which produces a lot of opportunity for many people to be in contact with us. JP McHale follows people in our service area and other pest control companies. We organize our followers through TweetDeck. TweetDeck not only allows us to organize our followers, but we can single out tweets with specific words, such as “carpenter ants” or “termites”. By doing this, we can tweet at people who ask a question or are curious about a certain kind of pest, to which we can answer. We will also post a link to our blog post when we publish a new story.

Facebook:
Facebook is the new craze from people in high school, to people in retirement homes. Everyone’s on it. JP McHale has a page that enables people to “Like” us. When people “Like” us, we will come up in their newsfeed whenever we post something on our page. Again, went we post a new blog entry, we can link back to our blog through the Facebook page. Unlike Twitter, we can post photo albums to our Facebook page. The albums we current have are pictures from the field, how to identify you weeds, and how to identify summer pests. This enables users to learn about our company in a casual and friendly way.

There are many other social media sites that companies can use to increase traffic to your site. We feel these are the most beneficial sites to drive traffic to our website.