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Why There’s a 98% Chance You Should Use Social Media
Wow! 98% of Young People Between Age 18 and 24 Use Social Media When Online
Experian Simmons just released a stunning fact that every business in the world needs to seriously keep in mind…. Nearly half of the US population that are between the ages of 18 and 24 use social media (41.37$ to be exact). What about some other age groups? Well, 82% of online users between the ages of 55 and 64 use social media and about three quarters of online users over the age of 65 use social media. Here’s a clearer breakdown:
(See the complete report here)
So how do you take this and use it to your advantage, especially with the holiday season just around the corner? According to Steelhouse who surveyed 1000 Americans, over 80% of participants said their holiday shopping this year would be different due to the economy. Half of them will use comparison shopping more than previously, over 60% will not be spending as much, almost 30% will be looking to shop online more this year and almost one-third won’t even consider buying without free shipping a nice discount on their purchase.
Women will be using social media twice as much as men. If there are kids in the household they’ll be more likely to be shopping for the best deals and discounts online. There are tons of places they can find discounts online like the online coupons mege-site BehindTheCounter.com So it’s clear that you need to be proactive in planning an effective coupons promotion through social media if you hope to get your fair share of the holiday season this year.
You could go the Groupon route, but most businesses report not being happy at all with the results of doing so. Instead, why not run your own coupon campaign through Facebook? There are plenty of ways to do so with either hosted solutions or setting it up completely within your Facebook page.
19
Quality Traffic from Google Plus?
Google+ is a new addition to the social networking scene. However, even though Google+ is relatively new it is creating quite a buzz with around 25 million users having joined the networking site by beginning of August 2011. Thus, it can be a very effective tool in attracting quality traffic to your website or blog. Samantha talks about it here.
Increasing traffic on your site remains one of the central concerns for any blogger or online business owner. The best way to ensure maximum traffic on your site is by being highly ranked on search engines such as Google. Improving SEO works the best when it comes to this. However the Google+ button can help a lot to further improve your search engine result pages.
Google+ announced +1 button to offer personalized search results. The button is available for third party websites and works in the same manner as Facebook ‘Like’ button. You can see the +1 button along with the search results on Google. This confirms that the site is trusted and even popular to some extent.
By posting your links on Google+, you will prompt interaction in the forum about your link. Google+ offers an easy interface with simple mechanism to facilitate interaction among people on the networking site. So when you post your link you are very likely to receive comments from people or a simple +1. You can even have referrals to your blog by them. Many bloggers have already started using this tool and are experiencing great results. This is further going to improve as membership on the site increases. *** Note – Don’t spam your links. Share interesting or helpful links you come across to other sites, too.
The +1 button is like an indicator of quality search and builds confidence in the user to visit the site. The button along will improve your rank in the search engine result pages and also give you credibility. People would know this is the site people have been visiting and have also appreciated the contents. That’s one reason it is becoming a very practical, as well as potent tool in improving traffic on your site.
With more and more people joining Google+ every day, it will become all the more powerful and increase your visibility on the web. When your site link is being circulated in the forums, people will be more likely to believe that it is a trusted and respected site. Hence, when you combine this with the largest search engine, you uncover a huge opportunity in driving traffic to your site.
Another impressive thing about Google+ is their feature called Circles. With this feature you can arrange your contacts in Circles. For example you can keep all your family in one circle, your friends in another, and your professional contacts in another. If someone falls into more than one ‘category’, he can be added to all of them. Hence, whenever you share something on the site, you have an option of sharing it with just a particular Circle. This can be very helpful in reaching the right target for a particular message. This is not possible on Facebook or Twitter as any updates by you is visible to all the contacts in your list.
17
What is Social Media Now? Cool Slideshow Found!
You know that you should be using social media if you’re not. But what exactly does that mean? And why exactly has social media become such a big player in just how successful your business is online? Well today I cam across this slide show. Of course, the title is really what got me! I mean, really? c’mon. But it did make me take the time to look through the show and it’s very well done if I must say so myself. Go ahead. Take a look. You know you want to!
20
Cheap Quality Backlinks and Traffic Generation… You’re Kidding, Right?
You’ve surely heard about RSS marketing and how effective it can be if done right. You also know that your blog is nothing without any traffic. While we all want to market and promote our blogs, truth be told it’s too often just too time consuming. What if I told you that right now you can get very cheap, automatic, high quality backlinks from a well-established blog? I was pretty surprised to see this and had to jump on the opportunity. So what is it? Here ya go…
The Blog Engage RSS Syndication Subscription Service allows you to take advantage of their amazing blogging community by submitting your blogs content on a daily basis.
Blog Engage has a total of four different memberships to join that will meet the needs of almost all of their members.
What’s Included with the service?
1. Automatic syndication of your blogs content.
2. Automatic submission of all future blog articles.
3. Automatically fills in the title, description and tags.
4. Automatic hourly or daily updates searching for your blogs new content.
5. Automatically submit one or multiple articles per RSS Feed Update.
6. One free vote with all RSS Feed article submissions.
SEO Benefits:
1. Automatically create do follow backlinks for every article you write.
2. Increase your SERP on all Search Engines.
3. Grow your reader base with our real community members.
I think one of the coolest features is you cannot tell the difference between a member that is part of the service or a member that manually submitting their content to the community.
Platinum Membership
Platinum Membership will allow you to have up tp three blogs and select up to five categories from each blog in which articles will be submitted to on blog engage. These are actual categories you have on your blog. We will also allow an unlimited amount of new articles to be submitted every hour your RSS feed is checked.
1. Add up to Three Seperate Blog url’s
2. RSS Feeds Checked Hourly
3. Unlimited New Articles Per Check
4. Five Categories to Update
Gold Membership
Gold Membership will allow you to select up to five categories from your blog in which articles will be submitted to on blog engage. These are actual categories you have on your blog. We will also allow an unlimited amount of new articles to be submitted every hour your RSS feed is checked.
1. RSS Feeds Checked Hourly
2. Unlimited New Articles Per Check
3. Five Categories to Update
Silver Membership
Silver Membership will allow you to select up to three categories from your blog in which articles will be submitted to on blog engage. These are actual categories you have on your blog. Three new articles are allowed every 3 hours the RSS feed is checked.
1. RSS Feeds Checked Every Three Hours
2. Three New Articles Accepted Per Check
3. Three Categories to Update
Bronze Membership
Bronze Membership will allow you to select one category from your blog in which articles will be submitted to on blog engage. With Bronze membership please make sure to select the most popular category on your blog for your one category choice. We will submit all your other blog content to our General Blogging Category. One new article is accepted every 8 hours when the RSS feed is checked
1. RSS Feeds Checked Every Eight Hours
2. Three New Articles Accepted Per Check
3. One Category to Update
24
How a Pest Management Company integrates Social Media
Think there’s no place for your company in social media? Think again! Here at JP McHale Pest Management, we integrate social media marketing via blogs, Facebook, and Twitter. Our goal is to generate more traffic to our website and to reach out to other pest control companies and people in our community. Every company has a website, but not every company utilizes the opportunities on the internet to drive traffic to their website. Here at JP McHale’s, we use the following techniques to generate more traffic and exposure to our website:
Blog:
In addition to our pest control website that explains our services, we have a blog where people are informed of pests in the local and nationwide news. We will occasionally post funny pictures or videos related to pests to give the readers a little laugh. This blog helps people understand more about pests; how they act, what environments they are found in, and why they behave the way they do. For example, if suddenly there was an outbreak of a certain pest, we can inform the readers of it right away, unlike a normal website. Through the blog we can interact with other pest control companies. By posting our RSS feed, people can be notified of our updates. We can exchange information with other pest companies to expand our knowledge on pests, and the interaction also give us link exchanges that boosts up our page rank with Google.
Twitter:
Twitter connects people worldwide in a matter of seconds, which produces a lot of opportunity for many people to be in contact with us. JP McHale follows people in our service area and other pest control companies. We organize our followers through TweetDeck. TweetDeck not only allows us to organize our followers, but we can single out tweets with specific words, such as “carpenter ants” or “termites”. By doing this, we can tweet at people who ask a question or are curious about a certain kind of pest, to which we can answer. We will also post a link to our blog post when we publish a new story.
Facebook:
Facebook is the new craze from people in high school, to people in retirement homes. Everyone’s on it. JP McHale has a page that enables people to “Like” us. When people “Like” us, we will come up in their newsfeed whenever we post something on our page. Again, went we post a new blog entry, we can link back to our blog through the Facebook page. Unlike Twitter, we can post photo albums to our Facebook page. The albums we current have are pictures from the field, how to identify you weeds, and how to identify summer pests. This enables users to learn about our company in a casual and friendly way.
There are many other social media sites that companies can use to increase traffic to your site. We feel these are the most beneficial sites to drive traffic to our website.